Download Book Title : Taking Ideas to Market
(Format : pdf , Language : English)
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need:
01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work
ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
From the Inside Flap
Fast track route to successfully taking new ideas to market
Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery
Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen
Includes a comprehensive resources guide
Link to start the download Taking Ideas to Market
Author(s) Book :Anna Soisalo, Simon Kirby, Tim Jones
Publish Year :2002 Publisher : Capstone
You can check by ISBN10/ISBN13 : 1841123145/9781841123141
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